"Be optimistic" by Martha Lane Fox

Martha Lane Fox, together with Brent Hoberman, founded Lastminute.com in 1998, an online travel business that generated great publicity. Thanks in part to Martha’s communication skills the company became an icon of the UK internet boom, floating at the peak of the dot-com bubble but managing to survive its subsequent burst.

Martha is a Non-Executive Director of Channel 4.

Martha Lane Fox’s advice for giving a presentation

• 80% of your speech or presentation will be forgotten! I think the most important thing to remember is your tone and pace.
• Be optimistic, sound cheery and smile. That’s what people will remember.

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