"This is show business"

Do women and men do business differently? Rikki Arundel thinks so and she should know – she has been both.

An expert in sales and marketing communications Rikki is openly and proudly transgender.

Rikki Arundel is the founding president of the Professional Speakers Association

Rikki’s advice for speaking in public

• "The best piece of advice I was given about 10 years ago came from a good speaker friend Wayne (The Mango man) Pickering, who in turn credits it to Grady Jim Robinson –
• "It does not matter where you are speaking, what you are speaking about or who you are speaking to ‘This is Show Business.’ Any speech much entertain the audience.
• That doesn’t mean it necessarily has to be funny, though that helps, but it has to be entertaining otherwise you might as well write out the speech and send it to the audience to read. And the secret to making a speech entertaining is storytelling – every good speaker must develop the art of storytelling."

>> Next secret – Chloe Lees >>