10 Minute Presentation - why i choose to apply for the job

In a couple of weeks i will have to give a 10 minute presentation for a prospective job oppurtunity, i have to answer two questions in this presentation, these are why i choose to apply for the job and why i am an ideal candidate. I have done some research on the company and have a decent response for the presentation but i have recently found out there are a lot of other candidates and feel i need a hook or theme that the panel will remember and identify with. Do you have any ideas on how i can come up with a suitable 'hook' for the presentation.

Many Thanks

As much as possible use real live examples of why you are ideal, i.e. at my last company I had this challenge, which i imagine you have too, the way i dealt with this was X, and the result was Y. You are quoting experience, showing you understand their business, and sharing your knowledge... all good things. good luck. d

In couple of days i have to give a 10 minutes presentation about Customer Service. It would be an interview presentation. Any sugestions?