|
I love this fun example from Innocent Drinks – who make fruit juices and smoothies.
The Innocent story.
In the summer of 1998 when we had developed our first smoothie recipes but were still nervous about giving up our proper jobs, we bought £500 worth of fruit, turned it into smoothies and sold them from a stall at a little music festival in London.
|
Do you think we should give up our day jobs to make these smoothies? |
We put up a big sign saying ‘Do you think we should give up our jobs to make these smoothies?’ and put out a bin saying ‘YES’ and a bin saying ‘NO’ and asked people to put the empty bottle in the right bin. At the end of the weekend the ‘YES’ bin was full so we went in the next day and resigned.
This extract is reproduced by kind permission of Innocent Drinks. They can be reached through their web site at www.innocentdrinks.co.uk/ |
